Start a business you LOVE and relieve your anxiety about money

The Roadmap with Sojo

We are two women who have been exactly where you are.

If you are reading this page, you are most likely stuck.

  • Stuck in a job you don't love or that is simply not covering your bills.
  • Stuck without a job and desperately in need of income.
  • Stuck making hard decisions because you can't afford to do what needs to be done.
  • Stuck checking your bank balance every time you need to get groceries for your family.
  • Stuck telling your family "no" to simple things because it's not in the budget.
  • Stuck being so very tired of the grind with little to show for it.

WE SEE YOU, we understand, and we can help

Our Story

Arabah Joy and Jen Evangelista

We are just two women, just like you, who know what it's like to struggle with paying our bills from month to month. We have woken in the middle of the night stressed about not having enough money to buy our teenager new shoes or replace a broken faucet.

We know what it's like to have a medical bill due and no idea how we will cover it. We know how it feels to work and work... and it's just not enough.

We have felt the anxiety of putting the card in the reader at the grocery store, unsure if it would be accepted. We know what it's like to avoid going out to dinner on a special occasion because we might not be able to cover our power bill if we do.

We are just two women, just like you, but we have found an answer.

Here's the thing. We also know what it's like to start an online business. And we have done it the hard way... more than once. We spent THOUSANDS upon THOUSANDS of dollars (and countless hours) starting ours. See, we have been business partners (and best friends) for over five years and ran successful online individual businesses for years before that (yep, we're ancient in "internet years").

And we now have something that we wish we'd had years ago... The Roadmap.

We finally found a comprehensive course that teaches everything needed to successfully turn something you are good at or passionate about into an online business. We completed the course and implemented the principles and tech. And we believe in it. It's a college-level course... yet any beginner can do it!

Why should you take this chance with us? Because we can help you on your journey. We've been where you are. And we believe in the value of this process. We have been praying that we can guide women in an authentic way... and would love to help YOU.

A bit about us personally. As a career missionary (AJ) and a pastor's wife (Jen), we have spent the last 27+ years mentoring others in their relationship with God. Collectively, we've adopted internationally, lived in 5 different countries, gone through medical school, put our husbands through seminary, planted churches, worked as professionals, started our own successful businesses, served as military wives, volunteered in schools, and homeschooled kids.

We bring decades of ministry and life experience to the women we serve in Sojo Academy, the global community of women we run together, and we can't wait to serve you, too!

Jen and AJ


Get ready for a game-changer!

The Roadmap with Sojo has EVERYTHING you need to kickstart your digital marketing business, even if you're starting from scratch!

🚀 You will go from complete beginner to understanding online business, marketing, and automation.

🌟 You will have a community of awesome people for ongoing support and encouragement, lifetime access with no upsells or monthly fees.

🎉 Not only will you have a digital business you LOVE, but you will own an in-demand digital product, ready for you to sell and keep 100% of the profits until you have an offer of your own.

❤️ You will have a system to help you start a business you're passionate about. Because when you love what you do, success feels even sweeter!

After going through the Roadmap, you will...

  • Feel confident about what you have to offer
  • Complete a college-level marketing course in a fun and simple way
  • Set up a business that will free you to spend time doing what you love the most
  • Create your content strategy ... and be excited to implement it
  • Gain a community of people doing this alongside you
  • And so much

You'll have two options for how to use this course.

Imagine with us for a minute...

Create your own online business

Even if you are unsure where to start, The Roadmap will help you discover your strengths and passions. Once you know that, you will learn everything you need to know to build a business and brand around it (we've done this... and we'll be here to help).

Sell the course with the Master Resell Rights

After going through The Roadmap, you can sell the course and make 100% profit from it. (No, this is not a pyramid program... you keep ALL the profit). Many people have done this successfully, and it's a great way to start your marketing business.


"This roadmap course is amazing for beginners. The videos are short, easy to follow, and segmented PERFECTLY so as not to overwhelm you with too much info, and this allows you to find what you’re looking for much easier when you need to reference back. I give this course an A+. It is a must-own for anyone in the digital marketing space."


Are you ready for your new adventure?

Here's a peek at some of the lessons


Introduction to Digital Entrepreneurialism

In this lesson, you'll uncover the essential foundations of business and digital marketing. We'll equip you with the key principles that drive successful ventures, from strategic management to marketing mastery. By the end, you'll have the knowledge to apply these fundamentals effectively in the world of digital marketing or any other business endeavor


How To Setup Automation In Your Business

Learn how to build your Own Sales Process for the your business in a step-by-step way, customizing your own funnel and branding as you go. This is where you will be lead through the process of setting everything up and you'll complete the module with a personalized funnel you will love!


Optimize Your Sales Process

This module is all about discovering ways to Drive Sales & Optimize your Sales Process. Drive more Sales on Demand, Optimize your Sales Process, and Troubleshoot any Sales Process issues.


Email Marketing

In this module, you'll dive into email marketing principles and best practices. You'll learn to create engaging and converting email campaigns, covering email design, list segmentation, automation, personalization, and analytics.


Branding Expansion

Discover the core principles of branding: creating a distinctive brand identity, nurturing your brand's voice and personality, and establishing a rock-solid brand reputation. By the end of this module, you'll be well-versed in developing and implementing a powerful brand strategy.


Content Strategy

Gain mastery in crafting and implementing an effective content strategy. Learn to pinpoint your target audience, create engaging content that truly connects with them, and strategically distribute it across various channels


SEO Training

Learn the High Income Skill of Search Engine Optimization to Raise Awareness for your Brand, exploring topics such as keyword research, on-page optimization, link building, and content promotion.


Success Mindset

This section is entirely built by our community. Here, you'll tap into the wisdom of fellow community members who share their personal mindset practices for success. Gain valuable insights and techniques to pave the way for your success


Platforms To Market On

Unlock the secrets of leveraging social media for business marketing. Learn the art of crafting captivating content for platforms like FB, IG, Pinterest, TT, and YouTube. Dive into strategies for growing your following, boosting engagement, and channeling traffic to your business.


Business Tools

Explore essential tools like project management software, CRM systems, financial management software, and marketing automation platforms. By the end of this module, you'll have a strong grasp of these technologies, ready to streamline and elevate your business's efficiency and effectiveness.


Passion Building

This is a super practical module where you will learn how to determine what you are passionate about and how to build a business around that.


Master Resell Rights Details

Awesome Bonu!

The Distribution Rights for this product. The Zip Files allow you to download all training videos to your own files as you own the rights to resell them.

BONUS Free Community!

You will have lifetime access to a free community of thousands of other entrepreneurs where you can connect with others, ask questions, and brainstorm! There is also a library of videos from the community members included on the platform covering various topics, from technical to marketing.

Are you ready?

"I’ve invested thousands over the years in masterminds and courses and was still no further forward when it came to learning skills such as how to create sales funnels, build landing pages, create automation and email marketing etc. I’ve learned so much from The Roadmap course that will help me create more automation and smart systems in my existing online business, and help me scale! I’m also excited that I have gotten so much clearer about my brand and who I’m here to help and serve!"


What do I receive with my purchase?

An online Marketing and Business Training. The Roadmap with Sojo is a Business Training program that teaches you how to market a business correctly, put your business on auto-pilot, and create high-converting content for your offer.

It includes over a hundred modules that will walk you through setting up your business step-by-step. And it's growing all the time!

Are there any hidden fees?

NO. We pride ourselves on having no upsells. No monthly fees. With your ONE Time purchase, you receive the digital product business training, and a Free community. Your customers pay YOU directly, we never take a dime when you resell it.

We are developing our own products that can definitely help you in your journey, but these are optional and you will never pay for updates to The Roadmap!

I've heard I can make 100% profit from reselling this course... how does that work?

It's because of something called Master Resell Rights. True MRR products allow you to buy a digital product ONE Time and resell that same product as your own for 100% profit. You DO NOT have to create the product because it was already created for you. However, this is not the best reason to purchase this course! There's so much to learn.

If I resell it, can I sent my customers to the Roadmap community?

YES. Your customers are welcome to access the free community as well as all the training modules! This is a super valuable resource.

Do I have to sell the course?

Absolutely not. This is completely up to you. A lot of people purchase The Roadmap just to receive the training and mentorship it offers. We commit to teaching you the high-income skills to make money online. We see this course as a way to sell your own products. The MRR are simply a bonus to get you started... or add to your library of products as it seems appropriate.


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